[ruytlm]

I am reminded of "How to create a unique/successful minimalist watchbrand": https://imgur.com/a/6CNO8

There was a great article in a similar vein from an author who sought to track the provenance of their fake watch (which from memory was on a site dedicated to tracking the provenance of objects, but I can't find the site), and in the process uncovered just how many of these brands were reselling cheap watches sourced from China.

It is a shame to see people so willing to make money by such unscrupulous means.

[Tsiklon]

Is it not the case that many of the 'designer' brands selling expensive watches are also using the same cheap watch movements too - Michael Kors I believe is one such name (though I may be wrong)

[Doxin]

tangentially related: you can easily find $30 watches on aliexpress that aren't bad at all. Mine kept time to about half a minute gained per day.

At this point watches are basically a commodity so paying $XXX for a watch is a bit silly.

[elvinyung]

I think this is what you were thinking of: http://www.jennyodell.com/museumofcapitalism_freewatch.pdf

Very nice read :)