[WaxProlix]

Interesting in this case that you could maybe apply it to both situations:

Motte 1: Marketing is valuable and helps people spread information. Bailey 1: Tracking your every move against your will is fine and also profitable.

Motte 2: Tracking my every move is unacceptable and evil. Bailey 2: All marketing - even writing a blog post or website copy about products or approaches to problem solving - is inherently evil.

I don't know which you were referring to, and I kind of like it this way.