[nickpsecurity]

Great work and writeup at Ghost. I bookmarked it as an example to give to others wanting to do business and good things at same time. Far as ideas for reinvestment, two things come to mind:

1. Build more tools that solve people's problems created by others vendors. As in, move sideways a bit diversifying your operation. Even better if the tools/apps complement each other where you can increase benefit per customer while cross-selling. Although not endorsing them (not a customer), Zoho seems like a good example of this where they keep developing additional products that might benefit their customers on top of their original ones. Enough FOSS-oriented non-profits doing that in enough sectors can stop a lot of lock-in and abusive practices over time via the alternatives they provide.

2. Invest in maintenance or security improvements of dependencies, esp libraries or infrastructure. These are often treated as externalities leading to a lot of problems we see like in report below [1]. Ghost could deliver its good products/services on top of taking some responsibility for infrastructure it depends on. People buying Ghost get the immediate value plus knowledge they're supporting those things as well.

Just some ideas for you. Keep up the great work over there and good luck to you all! :)

[1] https://medium.com/@nayafia/how-i-stumbled-upon-the-internet...