[ksk]

The problem is you can apply your logic to anything and any business. I bet having a nice comfortable pencil makes the experience of filling out a form better too. Or maybe businesses should design their own paint since the texture of the paint is the first thing that anyone notices when entering a an office room, and having a nice perfect personal paint that minimizes speculars is ideal for a friendly atmosphere. Or maybe Enterprise should design their own leather since car rental is so so personal, and the feel of the leather enhances everything about renting a car.. or maybe they should make their own tires since tires affect the entire experience so much.. and on and on...

Is a font the number one thing? Number two? number three? Or maybe number 62? Ofcource a company is "allowed" to do whatever they want. I don't see why anyone should be forced to take their actions seriously.

>Design matters and it matters a hell of a lot when you are dealing with the “normal” public.

Sure it matters, just like everything matters, just not to the degree that designers think it does. Like I said in another post about UX - I'd bet half a paycheck that the only people who really really care about the new "cool" designs are (1) Bosses looking to take credit (2) Bored tech writers looking for content (3) UX Peers looking for validation (4) Tech people looking for new toys.