This is so disingenuous. It’s like comparing an organic family farm to stuff like industrial hog production[1]. At some point a difference in scale becomes a difference in kind. For example - no farming coop in the world employs psychologists to help them better manipulate human weaknesses[2].
The comment you're replying to was, in turn, replying to a comment with the blanket statement that all marketing is evil, with no further explanation. Why do you say it's disingenuous?