[erikpukinskis]

I’d argue they should be part of Product.

The skills overlap much better there: user research, usability testing, copywriting, information design... these are all things UX teams think about and are part of making good docs.

The only similarity between engineering projects and documentation projects is... there are engineers around.

[justinclift]

Yeah, under "Product" sounds workable too. Under marketing just sounds (to me) bizarre.

Of all the places to put user docs, marketing is not the right one. :)

[privacypoller]

it can work though - sometimes the evangelist role is under marketing (with lots of cross-pollination); customer success is usually under marketing. Think more post-sale support (keeping customers happy and increasing engagement) vs. sales. I wish more companies focused on marketing to existing, paying customers instead of just new wins. It's (a) easier and (b) has real, long term value over short-term metrics.