[mozumder]

Never let the user control your brand. System fonts should always be thrown away.

Every company web site & app needs to include their own font. Otherwise, you become a commodity, and you can be replaced by your competitors.

Business is about being different from competitors, not the same. And people buy things that look good.

Companies that have crappy branding lose money, because they lose customers to other companies.

[jadedhacker]

If your major differentiating factor is mainly branding, you are already a commodity. Customers will often use shitty looking products if there's something in it for them.

[ggg9990]

Not for a network effect business. A network effect business doesn’t need a strong advantage or even any advantage if the network is strong enough. Note that eBay has barely changed in 20 years yet is still the only place to go to get Hamburglar sunglasses or whatever.

[jadedhacker]

Good point.