[brailsafe]

I think the big difference here is how much the typeface itself is touted as being being new or distinct from others as a foundation for their style going forward. Perhaps that's just the impression though. For the airlines' use of Helvetica, that design choice was deliberate. How unique the choice was from others wasn't the main thing going on.

I'm not sure I've effectively communicated that thought. Seems tricky to convey. Again, it seems like maybe I'm getting an impression that isn't intentional.