[mannykannot]

> Now every time you drive past a Wal-Mart, the font tells that story before you even walk into the store.

If so for me, then it must be subliminal, as I had not even noticed the typeface. If the message is 'bland' and 'unexceptional', then at least I have not been subliminally misled.

[ggg9990]

Bland and unexceptional is the brand. Walmart isn’t trying to be fun or cool, they’re trying to signal “cheap stuff inside.” If bland and unexciting came to your mind, it’s working.