[tomc1985]

This is as much about designers and egoists jerking themselves off in the service of a new 'corporate identity' as it is about a meaningful evolution in image.

[phkahler]

The recent HN links to articles on "bullshit jobs" come to mind.

[jrs95]

Basically this: https://i.ytimg.com/vi/G5-A2dk71xQ/maxresdefault.jpg