[svnsets]

It's not in the best interest of the wineries or the distributors to advertise that unless legally obligated to do so, which is why it isn't really common knowledge. The whole "natural/organic/non-gmo/no-pesticides-added" labels common in the food and beverage industry would likely cause unwanted contrast to wines labeled as "from concentrate".

[joering2]

To be clear, there is nothing wrong from being "from concentrate", other than probably a huge PR campaign by major OJ companies to make you think juice "not from concentrate" is somehow more healthier or something. Fun fact is those are the same PR companies that Kellogs used to coin "breakfast is the most important meal of the day" which still as of today many doctors argue that actually your last meal is the most important because as you sleep your body regenerates and besides it will be left for the time of your sleep (8 hours?) without food or water.

Anyways there is nothing wrong with orange juice from concentrate. Its always been like this: 60% OJ concentrate, rest water. As that a good healthy ration. "Not from concentrate" is a PR gimmick. Think for yourself: A glass of "not from concentrate" orange juice would have 4-6 grown oranges squeeze to fill it in. What was the last time you ate 4-6 grown oranges at one sitting, and do you really believe thats healthy? If anything it makes your liver works super hard to put all that extra vitamin C into your bladder so you can rush to tha bathroom.

[bhandziuk]

Does the from concentrate stuff have anything different other than some water removed? One you add water back in isn't it the same as the not from concentrate stuff? I.e. Still the same 4-6 oranges no matter what?

[John_KZ]

It's the same 4-6 oranges if you consider having a sterilized orange juice concentrate spend 6 months to a year in storage and lose all of it's flavor "the same" as a freshly squeezed orange. For most commercial orange juices, all the flavor is engineered with artificial ingredients. I'm pretty sure that the only reason they still bother with oranges is legal requirements.

[phyzome]

The fact that alcoholic beverages do not (in the US) require ingredient labels is something I've long regarded as suspicious.

[nasredin]

Maybe alcohol companies used the same ad men and lobbyists as the tobacco ones?