[hocuspocus]

> But you're not comparing like for like.

I'm trying to. The standardized annual power consumption that is advertised on the energy rating is only accurate if you use the default settings for 40 and 60°C cotton cycles. And that is effectively 4 hours at 40°C for a partial load. I saw the advertised "turbowash" cycle, however while it's supposed to be energy efficient, you have to take LG's word for it.

In the US, while models differ in size, if you look at a similar price range and load capacity, you'll see that numbers used for the energy rating are pretty similar (around 100 kWh or less). But, to my knowledge, the default cycles are fairly short. Sadly neither Samsung nor LG seem to publish cycle length in their manuals.