[csomar]

1) How can I find out what to build if I don't have any significant corporate experience. I don't necessary like to work for software companies but I just have no clues of what "sells". (That is on a corporate level. Both services and products).

2) How do I get into conversations with decision makers? Cold approaches? I know I'm a decision maker for buying a sofa for my living room. But I get to discuss with the seller because I'm in his shop? How do I get to discuss with him if he doesn't have that shop to trap me there.

[barry-cotter]

If you like podcasts, there’s a great one by Kai Davis and Nick Disabato called Make Money Online. I can also recommend the Indiehackers podcast. The greatest insight to effort would probably be The Personal MBA by Josh Kauffman, a really great business book. What sells is solving expensive problems or making companies with lots of money better or more efficient at making money. You can get into conversations with decision makers by cold emailing people saying that you’d like to buy them coffee and talk about their business. Lots of them are busy and will not reply or say no. Some will say yes. These are informational interviews not sales calls because you don’t have anything to sell yet. Or you could go to your local chamber of commerce meeting and talk to people.

One recent Indie Hackers episode had Nathan Barry on. He swore by the tactic of doing presentations on a topic that would be useful to small business owners at chamber of commerce meetings, collecting emails and adding people to a mailing list. Apparently most of the leads he got didn’t convert themselves but they referred other people who did. All for the price of free coffee and donuts, a presentation and time.