[pvg]

It's a big fat cliche. For instance, here's how Tony Rodoni (Executive Vice President for the Commercial Business Unit at Salesforce.com) starts a blog post of some sort:

"When I started in sales, my boss told me, "Your job is to get to know your customer and build a relationship. Nothing is more important than building a relationship.” The second most important thing was to make sure that the customer always won when we played golf."

https://www.forbes.com/sites/salesforce/2017/01/03/the-death...