I'm not sure that's true. The internet has largely shifted away from using customizable www sites for personal expression in the way people used to. Much of this activity has now moved to Facebook et al.
I'm not sure that's true. People still have personal sites they use. Hell, I would argue that there are more ways for people to express themselves online now, and the raw number of people doing this is has massively increased.
"Commerical internet" existed 'back then' as well.
Yes, obviously people still have personal sites, and obviously there are more raw personal sites. But for the average internet user and thus the modal exposure to the internet, it's become substantially more one-way, outside of the aforementioned centralized channels.
"Commerical internet" existed 'back then' as well.