[candiodari]

That's one business model (e.g. Ferrari, Porsche, Lambourgini, Wedgewood, Breitling, ...), actually increasing supply is another (too many brands to name). I would argue that the brands that increase supply while lowering costs are the ones that do far more good in the world. But if you want to make money, certainly restricting supply can work.

Of course pretending you're one of the restricting supply businesses while in fact increasing supply (ie. Apple) beats both business models by an incredible margin.

And then there is the business model of enforcing your own position by having government goons (rules or actual goons) drive out the competition, which certainly restricts supply (Verizon/AT&T, Suez, Electrabel, Atos Worldline, Total, Shell, Exxon Mobil, Glencore, Gazprom, ING, AXA, BNP Paribas, ... and then there's this tiny little thing called "China")

There's certainly a place for all of these.