[bemurphy]

I'm with you on option 4. I used to spot a movie I wanted to see, and then see it. Now I want to see a movie, and then pick the movie to see. I can't think of too many products I've experienced such a behavioral shift from.

I'd change the title too and drop "moviegoing habits" to simply "habits". I'm probably out on average 2 nights more a week than I used to be. I'll stop on the way home from standing appointments to grab dinner and a movie, just to wait out traffic. I don't think I'd ever done this before in my life.

If I owned a restaurant near a theater, I'd figure out how to be a Moviepass affiliate, in a heartbeat. Assuming they can survive, of course.

[lykr0n]

For me, it's something to do and a excuse to get together for a afternoon. None of us can feel like "shit, what a waste of money" with MoviePass. It's kinda like if a bowling alley offered all you can bowl for $14.99/month. Do we really want to go bowling every week? Not really, but it's an excuse to hang out outside of work/bars.