[amelius]

Since the data industry is using repeated real-life experiments on humans, can't we say that the data industry IS social science (or part of it)?

[AndrewKemendo]

I'd go further to say that the data science community is doing social science better than the SocSci community in this regard.

The problem here is that because data science is industrially driven, there is no separation between measurement and influence. So, whereas academic sciences try not to influence behavior, but rather understand it, data science is trying to influence user behavior with understanding and ethics as an afterthought.