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by ddingus
2960 days ago
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Yes. Frankly, if the ADS have real value, and yes that is entirely possible to do, people won't block them anywhere near the level of concern. Self selection will improve performance too. An example I saw play out, and had a small hand in was an auto shop doing political ADS. They combined great advocacy and informed people, leaving their business info low key in there somewhere. The returns on those were excellent. People actually considered them a part of the programs, and radio station identity. |
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