[ergomarky]

This would still encourage people to buy iPhones though, it's just a bridge between Your Phone (the app on Windows in question) and your iPhone so you can reply to (i)Messages on windows as you do a Mac.

Don't really see why they would be vehemently against this.

[dvfjsdhgfv]

That's one more reason to buy a Mac, and when people buy a new machine they usually factor in several reasons.

[threeseed]

Apple makes a lot more money from Macs than iPhones.

And along with Continuity is a key pillar of the "Apple products work better together" marketing message.

[vecter]

https://www.statista.com/statistics/382260/segments-share-re...

Apple makes way more money from iPhones than Macs.

[shadowfacts]

Not by a long shot they don't. In Q1 2018, Apple made nine times more money from iPhones than it did from Macs [1].

[1]: https://www.apple.com/newsroom/pdfs/Q1_FY18_Data_Summary.pdf