[tannhaeuser]

Yes, and that's why I'm using an ad blocker, too. But the questions remains what is the Web going to look like as a mass medium when taking this to the extreme and there are only ads and propaganda left as rational incentives to publish content.

Btw, you know you're on a site which occasionally does "native" advertising/promotions, if with decency? Also, think of tech coverage in the last decade or so; it's dominated by big media pushing their agenda aka the "consumerization of IT" (cloud stuff, Fb and Google web frameworks).