| Its relative easy to replace a raw-ressource producer? Nearly everyone who is bodily able and has the land- can farm or mine. You can specialize in a certain fruit, or in a certain growth method- but these are easily copied, and thuse the price differences in the long run always gets equalled out or - if there is a surplus, even drop below the point of creation. Content can be created by nearly everyone who is able to write sentences and glue stockfootage into it. Its the agriculture of the e-industry, the raw ressource. Once it is created, you loose controll over it, it goes from hand to hand, is traded, trafficked, refined and reused.
And all those millers, traders, feedalot farmers, butchers and finally the customers- of the content world will be better off then the content creators - perpetually for eternity by the nature of the trade. The only way out, is to create brands and fashion waves ala "organic" content. Which if succesfull will be aped by all and surplanted. Contentcreators - welcome to hell. |