[userbinator]

I see friends/family browsing the web and they will go to a news site, click "no" to notifications, need to click away the fullscreen "want to subscribe to our newsletter" modal, then scroll down to the content. Adding a "want to allow this to display video" is just another step you need before being able to use the site.

NoScript / JS off by default will get rid of 99% of those annoyances and give you the article content immediately. (I am aware of the sites which hide the content behind JS, which are truly "shitty UX", but if more people used this config, perhaps they wouldn't proliferate as much. Fortunately most news sites aren't like that, in my experience.)