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by tripngroove
5760 days ago
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The section of the website in question is basically a colophon. See: http://en.wikipedia.org/wiki/Colophon_(publishing). Including a colophon is a fairly common practice, especially in the world of print design, when a publication has been artfully assembled and polished by a professional designer. I hardly think it's fair to use this as a point of criticism; it just means they have a designer on staff who:
a) might have a history in print design
b) knows his typography
c) was thinking about the culture of the business when making design decisions It's no mistake that all the typefaces they've chosen have long, strong histories firmly rooted in England. They are Bulmer, Baskerville, and Underground (of London underground fame - most of us have seen the old signs from the subway). Furthermore, wccrawford's earlier assertion that their name and typeface choice has nothing to do with the business is obtuse; if you check out http://quid.com/team.html, you'll notice that most of the hackers involved are either from, or studied in, England, which makes their branding choices eminently appropriate in the context of their shared history. |
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The page is titled "the quid story". If the best you can do there is some branding drivel, then that's a huge red flag. The quid story should tell us something about the company, what it's goals are, why it was started. Not why some branding consultant chose a god damn font.