[Sangermaine]

>Who are these people seeing the same movie multiple times during its initial theater run?

You must be very unfamiliar with modern movie audiences, especially comic book movie fans. Plenty of people see movies they're fans of multiple times after release.

It appears from comments below that you personally don't like watching the same movie over again. Other people, however, do. Your personal bias is skewing your ability to understand the situation.

What's actually going on is that the service customers have paid for is being reduced while the price hasn't changed, screwing the customers.