And yet the 20 Euro one appears to have been a _sustainable_ business model.
Cineworld cinemas in the UK do a very similar offer, and again it costs roughly 20 Euros.
MoviePass pricing has always reminded me of the old adage, "If it seems too good to be true, it probably is.", especially when you consider they are paying full face value, which none of the European competitors I'm familiar with do, as they typically run both the subscription service and the cinemas themselves.
The more pressing question to me is why hasn't a large cinema chain in the US tried this model, when it is clearly working in many other foreign markets?
Cineworld cinemas in the UK do a very similar offer, and again it costs roughly 20 Euros.
MoviePass pricing has always reminded me of the old adage, "If it seems too good to be true, it probably is.", especially when you consider they are paying full face value, which none of the European competitors I'm familiar with do, as they typically run both the subscription service and the cinemas themselves.
The more pressing question to me is why hasn't a large cinema chain in the US tried this model, when it is clearly working in many other foreign markets?