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by swanson 2963 days ago
The intention was for the core "unlimited movies for a monthly fee" to break even (which was plausible based on spiked usage up front that tails off ala gym memberships and things like bulk ticket buying). In addition to collecting analytics data and selling it to movie theaters and studios, the service also makes money by promoting movies within the app (paid placement).

https://www.recode.net/2018/2/18/17025372/transcript-moviepa...

1 comments

gym memberships lock you into a commitment... MoviePass is currently month to month.