[superfrank]

> Who are these people seeing the same movie multiple times during its initial theater run?

I just logged into MP last weekend and there was a pop-up reminding us that accounts were not to be shared in addition to the new, "you can only see a movie once" rule. Total speculation, but my guess is that a good chunk of that was people sharing accounts.

[emodendroket]

Sorry if it wasn't clear, but yes, that is my thinking too.