[ovao]

I'm not referring to Facebook specifically. The dialog that Facebook's displaying to EU users (according to the tweet) isn't actually very clear in itself about what they're asking users for.

"Clear consent", in my mind, would be something along the lines of "we use tracking cookies and tracking on widgets third-party websites embed, as well as the data you provide to us in terms of posts, comments, photos and other content to personalize the ads you see". If you accept those terms, well, then you certainly can't be surprised when Facebook — or whoever — does precisely that.