[untog]

I do know people who go to see the latest movies (particularly Marvel ones, Star Wars, etc.) more than once. I imagine MoviePass would only encourage that behavior. (but I agree that abuse probably has something to do with it as well)

[coss]

I really don't see how theaters haven't caught on and started a subscription service of their own. Just an obvious way to get people to the theater (multiple times) and by snacks.

[FroshKiller]

They have. I'm a member of the Cinemark Movie Club.

[jsgo]

because the subscription service that would serve as the blueprint seems to be on a trajectory towards bankruptcy?

Unless you can get the vendors who sell theaters the digital film to reduce their prices for new releases, there is still an intrinsic cost to the movie itself that isn't going to be defeated by a small increase in snack purchases. Actually, I hear this being a big selling point (increased snack sales), but of the 5 people I know who use MoviePass, 4 of them sneak snacks in via purses. Anecdotal as it may be, I don't trust this reasoning to be a theater's savior either.

[dingaling]

Odeon chain in the UK have a subscription with unlimited(ish) viewing

http://mobi.odeon.co.uk/limitless/

I don't go to the cinema often enough to make it worthwhile but it is popular with my peers.