[scrooched_moose]

I feel like they're just waiting to gut the service (4 movies a month, or less) and hoping enough people stick around that they're better off.

Before the price drop they were taking in about $1 million/month (20,000 subs at $50). They're over ~2~ 4 million subscribers now at $10/month.

If they have even a 5% retention rate they'll have increased their revenue to $2 million/month.

[dwighttk]

but at $10/month you need most people to not even go to 1 movie a month to even have a chance of breaking even.

[crowbahr]

They're already at 4/mo for new subscribers.

[ben1040]

They've brought the 9.95 "unlimited" plan back, and the cheaper 7.95 plan now only offers 3 tickets per month.

[scrooched_moose]

Oh wow. I was just going off of wikipedia numbers. 5% retention rate then.