[kremdela]

In my experience, it's more important to educate non-technical colleagues about your product and software development processes. Understanding pull requests or redis don't matter as much, and can be picked up along the way.

I've gifted The Mythical Man Month (Brooks) and Inspired: How to Create Tech Products Customers Love (Cagan) to colleagues and have received great feedback.

Personally, I had never used the term attribution model until I worked at an ecommerce company and didn't have a good reason to understand the details of churn until working with a SAAS business. Any reasonably smart person can pick up these domain specific understandings as they go.