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by SmellyGeekBoy 2960 days ago
A client of mine had a designer on a retainer. They're a mail order business and would sometimes get very last minute offers on ad space just as magazines were going to press - and the designer had to be available to crank out a print ad with their very latest offers at very short notice. Unfortunately they stopped print advertising in the end and he was let go.

They do send a lot of marketing emails but employ someone in-house to design those nowadays (who also handles the limited print ads that they still run).

1 comments

Do this. Look for clients that regularly run banner ads or similar (or offer services / run ads yourself based on that offering). Offer X amount of time, or up to X ads per month - whatever is fair for your price. Some clients will use it all, some clients are just happy to have a designer on hand who can whip up what's needed (so money for very little).

Similarly, just offer clients retainer work. X amount per month, but you'll jump for them when needed. Example: we just had to get a designer to put something together for a really quick project. They were literally on call, turned it round in about 6 hours. Some months that's how it goes - a lot of work for not much. But other months they may not get a call.

There was lastly some guy or girl at HN who talked about his or her company which does precisely what you say as a service! Don’t know name anymore
I think Design Pickle does this?