| Prices should be based on the 5Ws and the current models that are now used seem similar to what was in the 2000s at the age of "we didn't know better". What is being sold? If it's news, is it sold by category? Is the news sold or is it the critical analysis that actually matters? Maybe news should be free, the analysis paid. When is it sold? Is today's news sold or all the news since the beginning of time? Maybe today is paid but yesterday is free and then paid again? Where is it sold? USA has a GDP, Hungary has another. Maybe Hungary should be cheaper, tier the country, tier the price. Why is it sold? Is it to make money or to improve quality? Slapping a price on a product without making the proper changes hurts long term success. Who is the seller and who is the buyer? Is the seller a B2B company, then buyers should be businesses. Are intended buyers, investors, then target them. How are you selling? Subscription is tried and tested. Perhaps using micro-payments could also be a solution. Without applying these questions, the future is segregating services between those who can afford to pay and those who can't but need/want it. It can lead to a virtuous cycle for the wealthy and a vicious cycle for the poor. |