[brisance]

No, the turn of phrase used to describe “baby milk formula” in powder form. “Baby formula powder” implies a kind of powder that produces a baby. Hence, the off-topic comment.

[mirimir]

OK, I get it.

It is, in a way, a powder that produces babies. Larger babies, anyway.

And by the way, the legend about Gerber baby food in Africa is reportedly bullshit.[0]

0) https://www.snopes.com/fact-check/label-fable/