[redundo_twa]

I understand, but that's such an "old world" style. It's like building a datacentre, in the age of cloud computing, simply because owning big iron is an indicator of success (all the big boys have datacentres, right?).

In IT, tbh, I think we should just own it. There are more productive and creative ways to send out that sort of signal.

[hluska]

I'm jumping in to say that I agree with you. Our industry quite literally invented tools to make physical offices obsolete. Speaking as a tech person, it strikes me as hypocritical at best and self sabotaging at worse to maintain this interest in physical space as a marker of success.

But, then the marketing/sales part of my experience chimes in and I think of all the various times in my career that having physical space added to my credibility. I think of the sectors (government tech and financial tech instantly come to mind) where decisions makers are heavily moved by AAA office space. And, I think of how many times I've seen spending an obscene amount on rent actually convert into paying customers.

My inner developer is saying "right on" but my inner marketer/sales type is thinking of all these times when physical space has a positive ROI from a sales/marketing point of view.