[danielvaughn]

I made a snarky top-level comment earlier but in all seriousness, small simple rituals can be really effective. I'm just skeptical that something as deep as a ritual can be designed and commodified like furniture.

Sometimes when I discover a new song I'll listen to it on repeat. One day, I discovered 2 new songs and fell in love with them. Later that same day my father died, and the next day was spent traveling home to his funeral. I listened to those songs on repeat while traveling home.

Now they are so intertwined with the memory of my fathers death that they are sacred to me. I do not, under any circumstances, listen to them. I only listen to them once a year, on the anniversary of his death. It's become my personal ritual.

It's possible that this company can create something that has meaning, but I doubt it will satisfy what people are looking for.