[sidlls]

Attempting to market to random people seems like it is a different approach, perhaps complementary to this one. To me it seems like Sidepact is essentially acting as the curator of the top of the funnel you describe. They do the work of collecting people interested in doing something, then iterate together until matches are made and ideas are moved further along.

I think this is a better approach for people who say "I don't have an idea". Usually what they mean is that they don't have an idea they think isn't already covered by deeply entrenched incumbents (internet search) or hopelessly swarmed by competition willing to race you past the bottom of (quality x price) you're willing to stop at (games). What these people want is confidence and support to follow-through on them, even if they don't seem good, or to develop that spark that sets your idea apart from the rest, not a list of ideas to work on.