If you are fabulously wealthy that you can [have a latte each morning], let alone [buy it at Starbucks], you can afford [an additional tax on your latte for the peasant that got the coffee beans.]
A latte is $3.65. If you made your own cup at home, you would spend $0.05. Starbucks is 73x. I believe you need to stop buying lattes from Starbucks and start making your own coffee at home like I do. Stop being such an elitist. Get to work.
I make my coffee at home. Sustainable shade grown fair trade coffee in my parts costs $15.50 a pound. 17g of coffee for a cup is $0.58 per cup. So for sustainable coffee you are off by an order of magnitude.
Not to mention for an 8 oz latte you'll be paying around $0.70-$1.20 for organic, pasture-raised, eco-friendly milk. We're already at a $1.70 for a morning latte.
What is pretentious about buying products that attempt to be better for the earth, and better for your body? It's fine if "coffee is coffee" for you (heck, I've been known to skip coffee altogether in favor of caffeine pills), but there's nothing pretentious about being conscious of one's consumer choices.
I'm sorry! Was that an attack? I figured if you are into telling others how they should spend their money or live their lives or be taxed by government in freedom-restricting ways, then that maybe you would be intellectually honest and not be bothered if I TOLD YOU what to do with some element of your life. How is that an ATTACK?