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by lkrubner
2964 days ago
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A huge problem with CRMs is the lack of staff engagement. A company will spend $30 million to customize their Salesforce workflow (or their SAP workflow, or any other workflow or CRM tool) but the staff will hate it and so the investment seems wasted. That’s why Natural Language Processing seems like it could be a win for this space. A salesperson should be able to write a quick text message on their phone, and that message should be parsed by an NLP script and then put into Salesforce. The promise of this idea, as well as the problems, I detailed here: https://www.amazon.com/Destroy-Tech-Startup-Easy-Steps/dp/09... |
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