[scarface74]

The biggest hurdle is not price elasticity between getting someone to pay $10 versus $35, it's getting people to pay anything instead of something.

Look at the App Store as an example and how hard it is to get people to pay $1.

Besides the people who are willing to pay are by definition people who are willing to spend money - the same demographic that advertisers covet the most. Meaning they can't target their best customers for advertising.

[d2p]

> The biggest hurdle is not price elasticity between getting someone to pay $10 versus $35, it's getting people to pay anything instead of something.

I'm not doubting that's tough; but it's significantly easier to get someone to pay $1/month than $35/month. People aren't completely stupid; they won't just blindly pay any amount just because they'd decided they'd pay something.

Like I said though; if I was making this decision, I'd start high.