[kjax]

I personally consider a native platform's shadiness by a mix of the kind of content they allow, the kind of content that ends up on there, and the amount of fraudulent traffic/clicks that advertisers get billed for.

Taboola and Outbrain at least have manual reviewers attempting to uphold a certain standard for content, though there is a ton of room for improvement. I've never noticed a lot of suspect traffic coming from these two, which is in stark contrast to networks like content.ad or adblade. Of course, Outbrain/Taboola don't compare to the big networks, but I've experienced a good balance of affordable and reasonable quality traffic, though this isn't always the case, as costs/quality can be quite variable over time.