| Re: #5. The referenced "studies" show that users will scroll if they realize they need to access their desired content. Okay. That absolutely does not mean that vertical pages provide pleasing UX or good usability. It simply means the user endured the vertical layout in that case. None of the provided citations support that conclusion of the article. Not only that - sample size, obvious confirmation bias, and extreme extrapolation of data to unsupported conclusions render the "studies" relatively useless. In the last citation, even though they attempt to wash it away with statistical significance (SD on a sample of 15?) their data actually shows that usability, as defined by comprehension, is maximized by paging. I think the truth is found closer to the notion that form follows function and the answer to scroll vs. paging is content and site specific. I am finding the article, overall, unimpressive. The method involved seems to be that of looking for support of one's opinion, not extraction of good practice from objective research. |