[ajleary]

These types of goals are optimization targets for growth products. They will use this goal to set the annual targets and then quarterly targets. The problem is that if you build a product with real growth the first year looks nothing like the last year.

Revenue usually lags behind user growth too.

Maybe a goal of 5 new products a year will have a better chance of having an impact, not straighline projections that require a shift change in the first quarter.