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by cmrdporcupine 2965 days ago
I'm sure there's a technical solution at the browser level -- a way to break cookie matchers. At least when I worked in retargeting, cookie matching was the secret sauce.

Preventing third party sources (images, scripts, "share buttons" etc.) from issuing or checking browser cookies might break a whole pile of useful things, but it'd make the world of retargeted ads dry up quickly.

1 comments

The freely available non-cookie fingerprinting libraries are incredibly effective now.