[desigooner]

It seemed like the business owner jumped in with a no-holds barred approach as far as discounts were concerned in order to get more feet into the shop. Improper planning, failing to study the market and unrestricted incentives were the points of failure and not Groupon. If anything, they just got a big boost as far as the # of customers was concerned.

Maybe they should have restricted the $ amount or number of coupons given out in the promotion or introduced some conditions instead of just going all out.