I think the cartoon style removes some of the seriousness from the app. It looks well-designed but I don't think I'd use it (maybe I'm not the target audience but who is?).
I guess that it does have its pros and cons. The idea is that the app would be used by doctors and medical students, perhaps while they have a break or when they are traveling.
Given the massive amount of 'serious' stuff that they have to go through every day, we thought that a more 'fun' style would be easier on the mind (and on the eyes !).
After a day in the clinic (I am a practicing doctor), I feel like I have brain damage - and I just don't want to even think about a medical textbook or journal. But something less serious might sit better with my mind.
Given the massive amount of 'serious' stuff that they have to go through every day, we thought that a more 'fun' style would be easier on the mind (and on the eyes !).
After a day in the clinic (I am a practicing doctor), I feel like I have brain damage - and I just don't want to even think about a medical textbook or journal. But something less serious might sit better with my mind.