[cliffkuang]

Hi there---Thanks for reading. Actually wasn't begging the question at all, or even contesting the results of the testing. Obviously UI is about more than looking pretty, but I was arguing the the Google Instant experience is a good example of testing producing a result that's far from optimal (and which could be a lot better).

As for iTunes, obviously, if you read the piece, I wasn't comparing it to Google. I was comparing the process that produced it -- and how Apple has always gotten better in UI, with each generation, while adding complexity. I don't think Google can really say that for themselves, as the profusion of Google products shows.

[eds]

I just read the article. In it, you assume the product could be better, as you just repeated here ("could be a lot better"). Please explain how that's not begging the question.

[cliffkuang]

That was a premise of the article, that the Instant experience was a failure. Obvs, you can disagree, but that's a starting point, for an article that's mostly concerned with answering "Why"