[eden123]

I find it very interesting that Google Maps has 1 billion Monthly Active Users compared to Facebook’s 2+ billion. Where is this huge difference coming from?

[Skunkleton]

Probably from people that don't use maps all that often? Back before I lived in the bay area I rarely used maps simply because I didn't need them. The area was small enough that I just knew where everything was.

[tybit]

In addition to the other good answers, there’s also the difference that for maps there are actually alternatives.

E.g many people use Apple maps just because it is there by default on IOS.

[ballenf]

I lot of people never change their travel patterns. Then there are those who use Waze (I think these are kept separate even though owned by Google) or Apple Maps.

[cup-of-tea]

People who use other maps or don't use maps at all? Nobody uses a mapping solution just because their friends use that mapping solution.

[bhandziuk]

I'd guess that a lot of kids don't use maps that often. Which doesn't account for all the difference.