This thread has to be one of the most overtly hostile threads I've read on HN in a while. What is your concern here? Why do you seem to feel they shouldn't even be trying?
We bypass traditional ISPs by connecting directly at an internet exchange point (DE-CIX IXP) and peering with other networks. This is basically how the internet is formed, by networks peering with each other. We don't need this ISP layer.